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Founding client rate 50% off — view pricing
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Custom-built in HendersonMade for your business

Premium design.
Performance under the hood.

Custom-built for your business. Designed to get results.

Book a 15-minute call Check your website's speed

Why what’s under the hood matters Watch · 2½ minutes

Your speed advantage 01

How does your
website perform?

Run your own site through the same Google-powered check. Then see what fast can look like in the projects below.

01 / Custom tool

See your numbers for yourself.

Enter your website and get its mobile scores from Google PageSpeed Insights. This tool was custom-built for Illustrious Digital.

Try the actual tool

Free. No email required. Allow 30–60 seconds for Google's PageSpeed Insights to measure your site.

Results may vary, so test a few times.

02 / Built around the business

Fast doesn’t have to mean plain.

A clear message and an obvious next step. A design that feels like your business.

Custom tools, built into your website—not bolted on.

Selected work 02

All the style.
All the speed.

Different businesses. Distinct designs. Each project shows that a fast website can have its own personality.

01 / Featured project

Brand experience · Commerce · Extensive site

● ● ●elitesynthetics.co↗
Elite Synthetics homepage design

Elite Synthetics

Designed for depth.

Compliance was the central design constraint. Strict research-only messaging, researcher access controls, product documentation, and claims language had to stay consistent across 63 indexed pages.

Custom React storefront connects to WooCommerce backend. The hidden challenge: keeping product data, cart totals, and tiered discounts in agreement while delivering a distinctive, fast experience.

Custom Tools

  • Affiliate calculator. Estimates commissions using actual product prices and partner tiers.
  • Custom cart progress bar. Calculates spend thresholds, savings, and the amount needed to reach the next discount.
  • Animated product data panel. A custom glass heads-up display, timed to appear as the opening video finishes.
63 indexed pagesReact + WooCommerceCustom toolsOpening Video
Performance
97
Accessibility
100
Best practices
100
SEO
100
Google mobile scores recorded September 3, 2026
Explore website demo

02 / Featured project

Service website · Lead generation

● ● ●veteransbenefitsunlock.com↗
Veterans Benefits Unlock homepage design

Veterans Benefits Unlock

Clarity that earns trust.

For veterans who may have felt let down by the benefits process, trust had to come first. I chose royal blue and gold, with people-focused imagery instead of flags and patriotic motifs, to create a calm, credible first impression.

I researched and wrote the resource content, covering specific conditions, claim types, and nexus letters in accessible language. The design helped visitors picture what receiving their benefits could mean for everyday life, with a clear path to a consultation.

It was an honor to build something for the people who served our country. Helping veterans take a step toward a better quality of life made this a passion project.

Custom Tools

  • Benefits calculator. Estimates combined ratings and monthly payments using VA rating math.
  • Custom office map. Built with my own map interface, with office locations, details, and contact options.
Design strategyResource writingCustom toolsMobile performance
Performance
100
Accessibility
100
Best practices
100
SEO
100
Google mobile scores recorded September 3, 2026
Visit live site
See 4 more websitesExplore more of my work

Your website can do more.

Custom tools.
Built around your business.

Help customers choose, understand the value, and take the next step.
Planned from the beginning. Built into your website.

01 / Qualify

Custom quiz funnels

Ask the right questions, recommend the right service, and bring in better-qualified leads.

Service finders · Assessments · Product matches

02 / Calculate

Custom calculators

Give customers a useful answer—pricing, potential savings, or eligibility—using your business’s rules.

Instant estimates · Savings · Comparisons

03 / Connect

Lead automation & conversion tracking

Connect inquiries to your CRM, calendar, and follow-up, so good opportunities keep moving. Set up ad pixels and conversion tracking to see which campaigns bring in leads and bookings.

Booking · Follow-up · Ad pixels · Analytics

Already on this website: a custom speed checker and booking calendar. What could make yours more useful?

Let’s talk about your tool ↗

Founding launch pricing 03

Start where
you are.

Every website is custom-designed and coded, built for mobile, and tested for speed. Choose the scope that fits your business.

Founding
client rate 50% off

A focused start

One-Page Website

One page · Up to 5 content sections

50% OFF

Founding price

Standard price: $2,000Founding price: $1,000

Introduce your business, showcase your services, and make it easy to get in touch.

  • Header and footer included
  • Contact form or booking link
  • Ideal for campaign landing pages, too
Talk about this project

Core business pages

Business Website

Up to 7 core pages

50% OFF

Founding price

Standard price: $6,000Founding price: $3,000

Give your business room to explain what you do and help visitors take the next step.

  • Custom page layouts and navigation
  • Contact forms, galleries, and FAQs
  • Standard booking integration
Talk about this project

Design with a purpose

Signature Website

Up to 20 core pages · One custom tool

50% OFF

Founding price

Standard price: $12,000Founding price: $6,000

A more distinctive visual experience, with a useful tool built around your business.

  • More detailed visual design
  • One agreed custom-built tool
  • Help visitors get a quote, choose, or book
Talk about this project

Built at scale

Large-Scale Website

Page count and functionality quoted

50% OFF

Founding rate from

Standard starting price: $20,000Founding starting price: $10,000+

A larger website with tools and integrations built around how your business works.

  • Larger content structures and catalogs
  • Multiple custom tools and integrations
  • Scope, timeline, and price agreed upfront
Talk about this project

Website care: $149/month. Hosting, upkeep, monitoring, and one hour of edits each month. Required for the first year and until the build is paid off; month to month after that.

Packages cover the listed scope. Additional pages, sections, advanced features, hosting, care, and third-party service fees are agreed separately. Each custom tool has a defined scope before the build begins.

From first conversation to launch

You run the business.
I’ll handle the build.

01

See how yours runs

Check your mobile speed with Google’s test—or come straight to a call.

Free · No email required
02

Talk through the possibilities

We look at your business, goals, and the right scope for your website.

About 15 minutes
03

Built. Fine-tuned. Yours.

I write, design, and build. You review your new website, and I test it on desktop and mobile before launch.

Business sites: typically 2–3 weeks from approved copy + photos. Other builds: agreed timeline.

Your next move 04

Let's make it
worth seeing.

Start with a conversation about what you need now and what your website could become. You work directly with the person designing and building it.

Ahrue LusterIllustrious Digital · Henderson, Nevada
Custom-built booking experience

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Frequently asked questions

Your questions,
answered.

Clear answers before you take the next step.

What will my website cost, and how do I pay?

Founding build prices are $1,000 for a one-page website, $3,000 for Business, $6,000 for Signature, and from $10,000 for Large-Scale. Each package has a defined scope. You receive the full quote, payment schedule, and ongoing costs before work begins.

How long does it take—and how much of my time?

Business websites typically take two to three weeks from approved copy and photos. One-page projects can be quicker; Signature and Large-Scale timelines depend on the tools and content involved. We agree on your timeline before starting. Plan on a kickoff conversation and two rounds of review. I handle the writing, design, and build.

Who writes the copy? Do I need to supply photos?

I write the website copy using our kickoff conversation and your existing material, within the agreed page scope. Send the real photos you have—even phone shots help customers see the people and work behind the business. I clean them up and use custom imagery where there are gaps. Large catalogs and extensive content projects are scoped separately.

What if I don’t like the design?

We agree on the homepage direction before I build the rest. You get two full rounds of revisions within the agreed scope to fine-tune the details. It should feel like your business. Larger changes to the approved scope are discussed and quoted before work proceeds.

Do I own the finished website?

Yes: the code, domain, content, and analytics are yours. Hosting, care, and any third-party subscriptions are spelled out in the proposal, along with how the site is handed over.

Show all FAQsShow fewer FAQs8 more questions
What does the $1,000 one-page website include?

One custom-designed and coded page with up to five content sections, plus a header and footer. Sections could include an introduction, services, about, testimonials, and contact. A contact form or link to your existing booking service is included. Additional sections and advanced features are quoted separately. This package also works for a campaign landing page.

How do the page limits work?

Business includes up to seven core pages; Signature includes up to twenty. Each main page, individual service page, or location page counts toward that limit. The proposal lists the pages, content sections, and revision scope before work starts. Additional pages can be quoted separately. Large-Scale builds have their page count defined in the quote.

What custom tools can you build?

Signature includes one focused visitor workflow, such as a price estimator, service finder, guided quote-request form, or custom booking interface. We agree on its inputs, results, and any connection to an existing service before work begins. Large-Scale builds can include multiple tools and more involved integrations. Accounts, payments, dashboards, and broader software systems are individually scoped. Third-party service and API fees are separate. The speed checker and calendar here are examples of custom functionality.

Will I lose my Google rankings?

A rebuild needs care. I preserve your web addresses wherever possible, add permanent redirects for pages that move, and carry your agreed content across. Rankings can change, so I don’t promise they will stay identical.

What does the $149 monthly care plan cover?

Hosting, updates, backups, uptime and speed monitoring, plus one hour of edits each month. Unused time doesn’t roll over. Extra edits are $100 per hour, agreed before work starts; new pages and full redesigns are quoted separately. The care plan is required for the first year and until the build is paid off, then becomes month to month. Third-party tool fees are separate.

Do you include SEO?

Every build includes on-page and technical SEO foundations: clear page structure, schema markup, a sitemap, fast loading, analytics, and Search Console. That prepares the site for search; it doesn’t guarantee rankings. Ongoing citations, link building, and monthly content are not included.

Will my website get a perfect speed score?

I build and test for fast loading on desktop and mobile. A specific score can vary by page, content, and test conditions. I show you the measured results before launch.

Am I working with you—or getting handed to a team?

You work directly with me, here in Henderson, from the first conversation through launch. The person explaining the build is the person doing it. Every tier is custom-designed and coded for your business.